Barre at the Bar

Join Breath Studio at Three Notch’d Valley Collab House for Barre at the Bar! Every month go an enjoy an energetic workout that fuses techniques from dance, pilates and yoga that will tone, define and chisel the whole body. Barre is the perfect combination of strength and flexibility that will have you sweating and begging for more!

Barre at the Bar will happen one Sunday per month starting at 10:30am. The tough and fun-filled 55 minute special edition workout is $10 per person and includes one pint of delicious Three Notch’d beer at the end of class!

**Please bring your own Mat & Water Bottle!**

Pay at the bar. No need to sign up online.

Resolve to Love

Now through January 31st all adoptable cats and kittens are $100 at Cat’s Cradle! Cat’s Cradle is a local nonprofit cat rescue, specializing in cat adoptions, spay/neuter assistance, and helping people keep their animal companions. They seek to ensure and maintain a safe, compassionate community for cats in Shenandoah Valley.

Stop by today to adopt a new furry friend! Cat’s Cradle is now located at 122 South Main Street in the newly renovated Keezell building along with The Yellow Button and Lola Mo’s.

DIY Your Stocking Stuffers at WithSimplicity

This Christmas make your stocking stuffers unique and special! Join WithSimplicity for a fun afternoon making exfoliating lip scrubs and moisturizing lip balms for your loved ones. Each scrub and lip balm will be customized by you with organic ingredients.

The event cost is $45, but it includes 5 lip scrubs and lip balm sets, ingredients, and of course refreshments! Purchase your tickets now for Sunday, December 17 from 3:00 – 5:00 pm.

Veterans Parade

Image via Facebook - Harrisonburg Downtown Renaissance

Image via Facebook – Harrisonburg Downtown Renaissance

On Sunday, November 12 at 2:00pm, line the streets of Downtown Harrisonburg to honor our veterans. The Veterans Parade will begin at the Rockingham County Administration Center, 20 East Gay Street, and will travel South on Main Street to City Hall, 345 South Main Street.

Want to participate in the Veterans Parade? Follow the link to this entry form:

Rocktown Kitchen Was Named One of 25 New Restaurants In Virginia You Need To Try

Image via Rocktown Kitchen Facebook

Image via Rocktown Kitchen Facebook

Rocktown Kitchen was named one of 25 new restaurants in Virginia that you need to try! Rocktown kitchen opened in Downtown Harrisonburg in April 2017 and it’s already getting recognized for their locally sourced, elevated American cuisine. Here’s what they had to say:

“Harrisonburg has undergone a foodie revolution in the past few years, especially in the downtown area. The latest restaurant to join the movement is Rocktown Kitchen, which opened in April of 2017. And like many of the newest restaurants in Harrisonburg, the restaurant focuses on supporting farms and producers in the Shenandoah Valley Region. Décor in the restaurant brings together chic elements like tufted leather benches with industrial touches such as the exposed brick walls and metal pipe accents on the booths. They are open every day except Mondays for lunch (try the Kale Caesar), dinner (go for the Chicken & Waffles), and on Sundays, brunch (they have an incredible Crab Omelet). And with an affordable kid’s menu, you can dine out with the whole family at Rocktown Kitchen without emptying your wallet.”

Read more at Virginia Is For Lovers.

Win a Red Wing Roots Music Festival campsite or a 3-day pass!


Need a reason to come downtown? Bella Luna is giving away a Red Wing Roots Music Festival campsite or a 3-day pass!

You can enter to win one of these prizes every time you dine with Bella Luna and spend $50 or more.

The raffle begins Wednesday, June 21st and closes Thursday, July 6th. Winners will be drawn on Friday, July 7th at 1pm. Stay on the lookout because you might be one of the lucky winners!

Total prizes to be given away: 12 three-day passes and 2 group campsites. One entry per $50+ check; group campsites accommodate up to 12 people.

Friendly City Fortune

It’s your chance to win big! The Shenandoah Valley is giving away $250,000 in cash and prizes on July 4th! A prize will be drawn every 5 minutes for 4 hours making it the largest raffle in the valley!

Here’s how it works: only 500 tickets are available for $100 a ticket. You must be at least 18 years of age to purchase a ticket, but don’t have to be present to win. Winners will be contacted and posted at

Tickets are sold at the following locations with CASH or CHECK only:

BlueRidge Powersports
Glen’s Fair Price
Harrisonburg Ford
Dick Myers Chrysler Dodge Jeep
Hugo Kohl
James McHone Jewelry
Midtowne Market
Rockingham New Holland
Rocktown Bicycles
Shenandoah Bicycle Company
Steven Kia
Steven Toyota
Walkabout Outfitter

Raffle proceeds will support the vitality of Downtown Harrisonburg through beautification projects, community-building initiatives, and business assistance programs.

To purchase a ticket or check out the list of prizes, click HERE.

Many Thanks to Harrisonburg Water and Harrisonburg Electric Commission

Our staff here at Matchbox Realty & Management Services, and on behalf of our tenants, would like to recognize and send a huge thanks to the Harrisonburg Water and Harrisonburg Electric Commission staff for their hard work, patience, and dedication.

We work closely with these utility providers to keep utilities running when properties get turned for new residents.

Our tenants are well-served by your extra efforts. We wouldn’t be the customer-oriented company we are today if it weren’t for you. Thank you!

FanLogic is coming to Harrisonburg this July

So by now you all must be asking yourself, “who is FanLogic”? Fanlogic is a digital promotions software company that utilizes its patent pending technology to provide brands and agencies the ability to create unforgettable moments by connecting consumers to the brands they love.

Starting July 1, 2017, FanLogic will be located in the Urban Exchange building (233 E. Market) in downtown Harrisonburg.

For more information on the company and what they offer, check them out online at

Construction work at Rocktown Kitchen in the Harrisonburg Ice House

New Restaurant Opening in Downtown Harrisonburg!

Rocktown Kitchen Logo

Rocktown Kitchen Logo

Rocktown Kitchen is coming to Harrisonburg with an upper-casual concept that focuses on fresh local ingredients all served with refreshing local brews and wines. But it gets better! The restaurant is currently hiring for all hourly staff! Candidates with prior experience in line/prep cook, serving (waiter/waitress), greeting (host/hostess), bartending, dishwasher/utility are encouraged to apply.

If you need any more convincing, Rocktown Kitchen’s team is led by an award winning Executive Chef with close to two decades of culinary experience!

With interviews starting soon, the team wants you to apply NOW for consideration. If interested in this high energy experience, all applicants are asked to submit their resume and cover letter to

Stay tuned! More about Rocktown Kitchen, including an opening date, coming soon! 

Construction work at Rocktown Kitchen in the Harrisonburg Ice House

Construction is under way at the new Rocktown Kitchen coming into the Harrisonburg Ice House!

St. Patrick’s Day Giveaway!

Break out all the green you have and go see Chick-fil-A of Harrisonburg (1691 E Market St, Harrisonburg, VA) on St. Patrick’s Day! Between 12 PM and 6 PM, they will giving away a FREE Small Milkshake of choice to everyone who goes in wearing green!

This promotion is only available between 12 – 6 PM on 3/17/2017. Only valid one milkshake per person wearing green.

Save Your Security Deposit: Flat Stovetops

With move out season around the corner, we want to remind of all our tenants that you are responsible for and will be charged for any damages in your unit, this includes dirty stovetops.

Flat stove tops can be a serious paint to clean if you have never cleaned one. Wiping them down with a damn cloth will only rid of loose debre.  To get tougher stains out like the one pictured above, use a window cleaner or all-purpose cleaner and polish. Spray the areas that have buildup and let sit for  a minute of two. Using the side of a straight edge razor, or a tough sponge, gently scrap over the build up, and wipe clean.

Nobody likes getting a tenant charge for something that could have easily been avoided. Follow us on social for more move #SaveYourSecurityDeposit tips!

Taste of Downtown Week

During Taste of Downtown Week, restaurants come together to showcase their talent and creativity by serving up fresh, innovative menus; one-of-a-kind restaurant collaborations; chef expos, and culinary events. This week will also introduces Savor on Port and Relish Uptown.

Savor on Port and Relish Uptown will offer a variety of locally-owned and international restaurants creating dishes sourced from local farms, making it easy for you to take a “Culinary Trip Around the World” right here in the Shenandoah Valley!

Check out the participating restaurants HERE.

JMU Championship Game Watch Parties

JMU’s Football team has made it to the FCS National Championship, and in celebration Pale Fire Tap Room is throwing a watch party for the much anticipated game against Youngstown State! They will be opening up an hour earlier than usual. The event is scheduled from 12 pm – 3 pm on January 7th.

Brothers Craft Brewing will also be hosting a watch party and potluck. Doors will open at 12 pm for all of your pregaming needs. Feel free to bring your tailgating grills as they will have the alley set up for the ultimate tailgating experience! Anyone who brings something to contribute to the  potluck will receive $1 off all drafts during the game!

Ugly Christmas Sweater Brunch

Home for the Holidays? Get in the holiday spirit with The Artful Dodger! This Saturday, December 24th the coffeehouse & cocktail lounge will be hosting an ugly Christmas sweater brunch!

The will have a Christmas themed brunch menu and Christmas drinks. Doors open from 8:30am with brunch starting at 10am. Brunch will be offered Saturday AND Sunday!

The menu:

  • Roasted citrus goose tacos topped with persimmons jalapeno salsa and cilantro
  • Christmas spiral ham, with grand mariner whipped sweet potato and oven roasted brussel sprouts
  • Matcha waffle topped with whipped cream and cranberry sauce royale
  • Christmas cookie platter – a variety of homemade Christmas cookies served with your choice of eggs and bacon or sausage
  • Egg Nog French toast, bella bakery hearth dunked in mt. crawford creamery egg nog and topped with southern comfort maple syrup

Cask for a Cause

Before you take off for the holidays, Brother’s Brewery and United Way of Harrisonburg and Rockingham County invite you to their Cask for a Cause on Friday, December 16 from 4:00 pm – 11:00 pm.

Sales from each pint sold will go to the United Way H-R, whose mission is to improve lives by mobilizing the community to create lasting changes in conditions.

There will also be a silent auction of the frame event poster with the proceeds going to United Way H-R.

Free Community Yoga

Calling all yogis! Join Shenandoah Yoga this Friday, December 9 from 7 -8:30 pm for a FREE community yoga class in celebration of the upcoming winter solstice. The class will be open to all levels and new, current and former students. Optional donations of cash or non-perishable food will be accepted and donated 100% to the local food bank.

Small Business Saturday: Downtown Harrisonburg

Show your love for Downtown Harrisonburg this Saturday, November 26th for Small Business Saturday! This is a day dedicated to celebrate the charm and economic impact that small businesses bring to our community.

The shop small experience is unique. You’ll get the best in personalized customer service, you’ll find unique gifts that weren’t mass produced and most importantly, you’ll play a role in benefiting our local economy. Each dollar you spend at a locally-owned business returns three times more money to your local community than one spent at a chain. Plus, many of our businesses will also be offering special promotions! And we know you can’t say no to a discount!

Clementine will also be hosting  their annual bazaar and art market from 11:00 am – 3:00 pm!

For more info on Small Business Saturday, click HERE.


GULL: Hallow-homecoming

Kick off Hallow-weekend with awesome beer, great friends, and your favorite bands at Wolfe Street Brewery this Friday, October 28th, from 8:00pm – 12:00 am for GULL: Hallow-homecoming!

While costumes are not mandatory, they are expected. It’s Halloween so make the best of it! GullZooanzooCyber Twin will be the featured acts for the night.

Wolfe Street has a capacity of 70 inside the brewery so make sure to come early to reserve your spot. 21+

Bend & Brews at Three Notch’d Brewing Co.

Three Notch’d Brewing Co. invites you to yoga and a cold brew with Bend & Brews! Aka the best of both worlds if you just happen to enjoy yoga and sipping on a cold one. Every Saturday from 10:00 am – 11:30 am go and start your morning right with a vinyasa flow in the taproom, led by a rotating roster of yoga instructors from various Harrisonburg studios. $10 (seriously, it’s that cheap) gets you an hour long class followed by a pint.

Back the Burg

What is “Back the Burg”?

Downtown thrives on the support of individuals and businesses. Back the Burg is a three month campaign focused on growing the number of downtown’s “Friends” and funds for the on-going revitalization of downtown Harrisonburg.

What are you backing?

Donating allows the HDR staff to continue economic development, supporting small businesses and their owners, creating a welcoming downtown for everyone, and cultivating an environment that helps industry thrive. Your donations help fund downtown events, facade enhancement grants and business development workshops.

Referral Program

If you’re already a friend of downtown you can still participate by referring new friends. You will receive $10 Downtown Dollars for every NEW Friend you refer to Back the Burg at the $100 level or higher.

For more information on Back the Burg check them out on Downtown Harrisonburg Renaissance .

Local Spa Night with Valley Green Naturals

Needing some serious “me time”? Come and pamper yourself with Valley Green Naturals  and Friendly City Food Co-op for a start to finish spa-night. From cleansers and toners to mud masks and creams, you won’t want to miss out on this amazing opportunity. This is your chance to relax and learn all about local, natural products while enjoying a 4-step facial!

Those attending the events will be able to experience the following cleaners, toners, and facial therapies: Activated Charcoal Honey Cleanser, a Lemon Honey Facial Cleanser, Skin Brightening Facial Toner, Dead Sea Mineral Mud Masque, Daily Hydration Facial Therapy, and Nightly Hydration Facial Therapy.

There will be Co-op snacks to enjoy everyone will be sent home with great goodie bags containing all these items and more!

The Indonesian Café you never knew you wanted is now OPEN

BoBoKo, pronounced bo-BO-ko, is now open at the Ice House (217 S. Liberty Street).   Hotiman Ridwan is the lead chef and he cooks up everything from an amazingly tender stewed beef (Beef Randang) to a succulent tomato and butternut squash curry soup.   So if you’re looking to enjoy flavorful and authentic southeast asian food during these dog days of summer, look no further than BoBoKo.

Boboko at the Ice House

Boboko at the Ice House

Server bring out plates of food.

Lunch is Waiting!

Hours: 11:00 – 2:00pm, 4:30pm – 8:00pm Wednesday – Saturday and 10:00am – 2:00pm on Sundays


Phone: 540-434-3542

Detox/Retox begins at Ice House this Saturday, May 23rd

Ice House Studios and Pale Fire Brewing Co. announced Detox/Retox, a new training program for all Harrisonburg residents, starting this weekend!    Check out this amazing deal.

For $10 you get:

  • One pint of Pale Fire beer
  • One hour Yoga/Pilates combo class
  • Two mile guided run through Downtown Harrisonburg

Ten dollars, that’s it.

Detox/Retox events will run Saturday mornings at 9:30am on the following dates:

May 23rd

June 20th

July 25th

August 22nd

September 19th

Make sure to sign up at    You can register on the home page by typing Detox/Retox into the “Questions/Comments” section along with dates you are interested in.

Detox Retox at the Ice House

Detox Retox at the Ice House


The Ice House Grand Opening has begun!

Come one, come all, the Ice House Grand Opening has begun and is in full effect at 217 South Liberty Street!


Ice House Grand Opening!

Ice House Grand Opening!

Enjoy Pale Fire Brewing Company!    Free donuts from Pure Eats!    Pulled pork BBQ from Local Chop and Grill House!    DJ Ryan Clark spinning classic hits!   Cornhole!   Win free prizes and more!


Come check us out!

Harrisonburg’s Downtown Streetscape Project

Main Street Streetscape

Main Street Streetscape

WHAT IT IS:  The Harrisonburg Main Street Streetscape project is part of Harrisonburg’s ongoing efforts to revitalize its downtown by investing in the downtown infrastructure.

WHEN WILL IT BE DONE: Construction is slated for completion by December 2014!

WHERE WILL THE IMPROVEMENTS BE MADE: See the photo above.   The sidewalk and hardscape areas will be improved from Bruce Street all the way to Court Square.   This will create a more pedestrian friendly corridor and further enhance the downtown we know and love.

For more information on the Main Street Streetscape project, visit their “Next Steps” page.

City Council approves Conference Center finance structure

In a historic move, City Council voted 3-2 in favor of Hotel Madison, a new hotel and conference center in Downtown Harrisonburg!   The site will host 205 rooms and over 20,000 square feet of conference center space.   Expected completion of the site is slated for 2016.


Here at Matchbox Downtown, we are thrilled to see continued investment in our community.   Adding 200+ hotel beds should have a significant impact on the businesses, restaurants, and projects that have come to define this town.

For more information, you can view the video of City Council’s October 14th meeting here.


Three Notch’d celebrates at Urban Exchange this weekend!



Three Notch’d Brewery (241 East Market Street) will have a Welcome Back celebration this Saturday, August 30th!   The celebration will feature several food trucks and bands, and they’re even offering Buy 1, Get 1 free on your first pint for all Urban Exchange residents!   Sounds like a friendly neighbor to me.

So if you’re in the neighborhood on this upcoming beautiful Saturday afternoon and feel like dancing, eating, or drinking, this is probably a good place to visit!

Valley Fourth takes over Downtown Harrisonburg

Valley Fourth parade path

So many things are happening in Downtown Harrisonburg this weekend, it can be hard to keep track.

Here’s a quick schedule of events:

8:30am: Valley Fourth Run

9:00am: After party for runners and participants at Jack Brown’s (80 South Main Street)

11:00am: The Little Red Hen puppet show (for the kiddies) at Court Square Theater

3:00pm – 700pm: Grillin’ at the Pavilion

4:00pm – 8:30pm: Beers N’ Cheers

6:00pm: THE PARADE (see path above)

9:30pm: Fireworks!!! at Turner Pavilion

Ok, just to recap, there will be exercise, shows for the kids, a grilling cookoff, beers, a parade, and fireworks.   Can it get any better?

Rocktown Rye

The event we are most excited for is the Beers N’ Cheers event which will feature Harrisonburg’s very own:


This is a collaboration with Three Brothers and Harrisonburg’s new brewery Pale Fire Brewery which will be opening in the Ice House in early 2015.  Make sure to go by and sample the beer and chat up Pale Fire owners and brewers Tim Brady and Jamie Long

So get out, get active, and enjoy all that Harrisonburg has to offer this weekend!


Tour Downtown the Fun Way

The Valley 4th RUN is THIS Friday, July 4th beginning at 8:30am!

If you have not signed up already, you can register at Capital Ale House (41 court Square) on July 3rd from 4pm to 7pm or register in Court Square downtown on July 4th from 7am – 8am.

The race is even offered in three different sizes, from 1 mile, to 5K, and 10K!

You can check out more race details here.

Raise the Roof!

No really, a Willow Street house is being raised a dramatic 42″. The owner of this old brick house discovered only a few months ago that this was even an option after years of working with architects on how she could expand her home.  Dana Harshberger learned of the option in April so after 4 years of planning, she ran with it.

Willow Street Lifted House

Willow Street Lifted House

The estimated 200 ton house was lifted with hydraulic lifts by Ayers House Movers yesterday and is currently sitting about 4′ off the original foundation. Design Concrete Builders are coming in to remove the current foundation and put a new one in that will provide Dana with a new living space. The whole process, from raising to lowering will take about a month and a half.

Window to Door?

Window to Door?

Hydraulic Lines

Hydraulic Lines


Giant Jenga Anyone?

Giant Jenga Anyone?


With all of the activity in downtown and the downtown housing market, it is not a surprise to see owners adding on to what they have instead of looking for new property elsewhere.   And after this four year labor of love, I’m sure Dana will be thrilled with the finished product, even if it was not something she ever would have initially considered.

Toast the Weekend at Bluestone Vineyards

Toast June 27 flyer

Just look at the flyer above.   Doesn’t that look fun?!?   There will be music, wine, food from food trucks, AND fireworks!!!   There will literally be exploding fire shot into the air for your enjoyment.   How cool is that?

Bluestone Vineyards Toast the Weekend Summer series is about as good as it gets for summer fare in the Valley.   Cover charge is $10 and showtime begins at 6:30pm.

Run, Sweat, and Beers at Three Brothers this Friday!

run sweat beers logo


Are you a die hard runner who wakes up every morning at 5am to greet the sun while pounding the payment with hurried steps?   Me neither.   That’s why Three Brother’s Run Sweat & Beers is the best thing ever.   You can run 1 mile, 3 miles, or 5 miles, and get this, you get discounted beer afterwards for participating.

The event runs every fourth Friday of the month and will begin this Friday at 5:30pm at Three Brothers Brewery (800 North Main Street).    Make sure to check it out!

Jimmy Madison’s coming to Downtown

jimmy madison's logo

The new concept for the old Dave’s Taverna has long been rumored since the space was leased this past winter.   Would it be a direct import of Staunton’s incredibly popular Byers Street Bistro?  Would it be another wood fired pizza concept?   Or maybe even a sports bar?

We finally began to get answers with owner Jeff Ramsey’s press release about what to expect from Jimmy Madison’s (121 South Main Street) and the news seems to fill a much needed void here in Downtown Harrisonburg.   The concept is stylized southern cuisine with an emphasis on authenticity and ambiance (high quality ingredients, live music throughout the week), and a special attention to the drink many southerners have come to love, whiskey.   While the outdoor dining that made Dave’s so popular will not be available, the interior of Jimmy Madison’s should be well worth the price of admission.   The interior work is led by a team of professionals including Harrisonburg’s own Sustainable Solutions, a group which specializes in the creative use of reclaimed materials and natural elements that enhance the authentic value of historic properties.

Here at Matchbox we are thrilled to see such a thoughtful renovation underway, and we wish Jeff and his team the best going forward with his new business here in Harrisonburg!

Three Notch’d Grand Opening NEXT Saturday, June 28th


Three Notch'd Brewery downtown Harrisonburg

Three Notch’d Brewery, Downtown Harrisonburg at the Urban Exchange!

Oh, man.  Three Notch’d Brewery is having its OFFICIAL Grand Opening NEXT Saturday, June 28th at Urban Exchange!    There will be music and food and Harrisonburg specific brews made in house for all to enjoy!   The party starts in the parking lot between MOD Display and Urban Exchange (241 East Market Street) at 12:30pm and rocks on until 9:00pm after which the party will move inside to the tasting room.

For more details, visit the Three Notch’d events page here.

Countdown to Christmas deals at The Yellow Button

The Yellow Button Harrisonburg

The Yellow Button Harrisonburg

Every day between now and Christmas, The Yellow Button (191 South Main Street)  is hosting clothing and jewelry specific flash sales to close out the year.  Each day a new item is placed on sale (yesterday was 20% off all sweaters, today’s feature is 20% off all Chan Luu jewelry), encouraging even the most steadfast of procrastinators to get out and start their holiday shopping.

Check out The Yellow Button for their most up to date sales and continue to follow Matchbox Downtown for all things Downtown Harrisonburg!

Eggnog Bowl 2013 at Friendly City Co-op

Friendly City Co-op (150 East Wolfe Street) will host its annual Eggnog bowl on Saturday, December 14th from 10:00am to 2:00pm.  The event will feature blind taste tastings of the best eggnog across the Valley and tasters will be asked to cast their vote for the best.

Admission is FREE and the event should provide plenty of motivation to get Downtown this cold and wintry Saturday.  We look forward to seeing you there!

Downtown Holiday Tour: Sunday, December 8th at 1:00pm

Kite Building date unknown

Kite Building date unknown


Back of Kite Building 2013

On Sunday, December 8th the Downtown Renaissance will lead participants through a tour of downtown historic properties including Matchbox’s current location 202 North Liberty Street.  The tour will also include historic sites such as the Virginia Quilt Museum, the Old Town Neighborhood, and the City Produce Exchange Flats.

The Downtown Holiday Tour demonstrates the importance of preserving historic buildings in the modern era.  By maintaining and repurposing these buildings as opposed to tearing them down, we are able to create a living museum and provide an analytical window across different eras of American history through architectural preservation.  The true benefit to this work is that we are able to become engaged and active participants in our own history and historical record going forward.

Visit the Downtown Holiday Tour for more information.  Tickets can be purchased in advance for $20 or the day of the event for $25.

Harrisonburg Holiday Parade & Tree Lighting!

Harrisonburg Holiday Parade 2013
Harrisonburg Holiday Parade 2013

As if you needed any more help getting into the holiday spirit, The City of Harrisonburg will have its annual tree lighting and holiday parade this Friday, December 6th.  The Holiday Parade will begin at 7:30pm at the corner of Gratten and Main Street and conclude with the tree lighting in Court Square.  The famous JMU Marching Royal Dukes will also be performing a holiday concert for everyone’s enjoyment throughout the evening.

For more information, please visit Harrsionburg’s Holiday Parade page on Facebook.